Roseville coworking space picks Vernon Street location

By Mark Anderson – Staff Writer, Sacramento Business Journal

Roseville’s downtown Vernon Street is home to a new coworking space that opens this week.

Geoff Sakala, managing director of The Studio Coworking, got the 3,000-square-foot space in January and has made it into a combination of a shared office, private offices, and event space.

Coworking spaces typically feature rent on a month-to-month basis and serve as incubators and networking hubs for entrepreneurs to launch companies.

“I think there was a need for this in Roseville, and I know there is a demand. We get inquiries every week,” Sakala said in an interview.

Sakala has worked with and been to Sacramento’s coworking pioneers such as Capsity, Hacker Lab and The Urban Hive.

“I felt like it was the right time for Roseville to have its own space,” Sakala said, adding the space allows entrepreneurs to meet clients and also offers fast Wi-Fi and printing services.

Sakala said he picked the second-floor space in Roseville to be near restaurants, pubs, and public transportation. The location at 224 Vernon St. is just a couple of blocks from Roseville’s Amtrak station and upstairs from a local cafe, the Fig Tree Coffee, Art & Music Lounge.

“All of the coworking spaces that I’ve seen that have been successful were in the downtown centers. They are near the restaurants and transportation,” Sakala said.

The Studio Coworking has two private offices, which are both already rented, as well as shared desks that can accommodate dozens of people. There are currently 15 members.

Prices vary, including $25 for a day pass, $100 for 40 hours, or full-time with a desk for $400. Offices cost $500.

While the tenants in coworking tend to be month-to-month, Sakala said he plans to run the operation for years, and hopefully expand it.